Remarketing & Retargeting

Remarketing (also called Retargeting) is a digital advertising strategy that reconnects you with people who already interacted with your business — visited your website, viewed your products, watched your videos, clicked your ads, or engaged with your social media.

These users are already familiar with your brand, making them far more likely to convert.
Remarketing ads remind them of what they saw, build trust, answer objections, and bring them back to complete an action — whether it’s a purchase, inquiry, booking, or signup.

Remarketing is one of the most effective ways to increase conversions, reduce acquisition costs, and maximize the value of your existing traffic.

When Do You Need Remarketing & Retargeting?

You need retargeting when:

• You have website traffic, but few conversions
• Users add products to cart but don’t complete the purchase
• You want to follow up with visitors who didn’t take action
• You want to stay visible during the customer’s decision process
• You want to remind users about products they viewed
• You want to recover abandoned carts or abandoned forms
• You run ads, but most clicks don’t convert
• You want to increase customer lifetime value
• You want to re-engage past customers with new offers
• Competitors are retargeting your audience with their ads

Remarketing is essential for any business relying on online traffic, e-commerce, or lead-based funnels.